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Online Video Marketing Trends for 2017

Online Video Marketing Trends for 2017

RevBlogClosed CaptionsOnline Video Marketing Trends for 2017

Video content accounts for a staggering . A little over a decade ago, that number was only around 33%. If your business isn’t already creating digital video content, you’re missing a huge traffic and branding opportunity. According to Buffer, the reason is due to time, resources and budget. With constraints like those, it makes sense to first focus efforts on platforms with users that most closely align with your target audience.

YouTube

免费成人在线视频Many people consider YouTube to be the 2nd largest search network in the world after Google. Whether or not you agree with that statement depends on your definition of a search engine, but semantics aside, it’s the go-to website to find video content. In fact, more than one billion users, . The video sharing platform reaches more 18-49 year olds than any cable network in the US and generates billions of video views every day. On average, 8 out of 10 people in this age group watch videos on YouTube each month.

Mobile usage is growing rapidly, up more than 50% year-over-year, and accounting for more than half of the views on YouTube. With the average mobile YouTube session lasting 40 minutes, it’s important to keep a couple of things in mind when developing video content. First, 20% of the people who start a video will leave after the first 10 seconds. Make sure your intro is compelling. Second, since many will watch your content on their phones in public places, you should add closed captions so your videos can be enjoyed even while muted. This also helps ensure your content is accessible to viewers that are deaf or hard-of-hearing as well as those that have other auditory challenges.

免费成人在线视频Considering the massive reach of YouTube, its broad audience, as well as the it provides, it’s a no-brainer for businesses to upload their content on the site. Despite the numbers though, only 9% of small businesses currently use YouTube as a content strategy today. However, more marketers are realizing the importance of the platform and in the next year.

Facebook

免费成人在线视频With about every day, the audience opportunity is enormous. So what type of content resonates best with these users? by Dr. Karen Nelson-Field (discussed in the video below), found that positive emotions such as exhilaration and hilarity elicit 40% more shares than video content with negative themes such as shock, fear or anger.

免费成人在线视频Video length should also be considered. The . Your video needs to be engaging from the intro to keep viewers interested. Part of keeping people engaged on Facebook includes making your videos enjoyable, even with the sound off, since Facebook found that adding captions to your videos

Instagram

Instagram, while primarily known as a photo-sharing app, is great for video content as well. In fact, when the platform introduced video in 2013, . Brands are seeing success sharing video content on Instagram, That number will likely climb as more brands join the platform. in 2016, but that number is expected to jump to more than 70% in 2017. If that holds true, Instagram will surpass Twitter in terms of percentage of brands using the platform.

With over following brands, it’s a great platform for businesses to be on. This is especially true if your audience skews a bit younger and female. and 68% are women. It’s also highly global with more than 80% of users residing outside of the US.

When uploading video to Instagram, the content should be about GoPro is a great example of this, showing the action their cameras capture rather than focusing on the cameras themselves. Just like with Facebook, emotional content works well. One small tip when you upload the video,, be sure to use hashtags. An showed that, on average, posts with at least one hashtag experience 12.6% more engagement.

Snapchat

免费成人在线视频Snapchat has over that watch more than 10 billion videos per day. Over half of Snapchat users will open a video story and once opened,. With Snapchat’s use soaring, some brands are utilizing it as a marketing channel to reach a young demographic, people under 30, that’s expected to spend $1.4 trillion every year by 2020. Snapchat is the most-used social media platform among 12 to 24 year olds, with a . Compare that to 68% for Facebook and 66% for Instagram.

Of the content that brands sharing on Snapchat, Since most users on the app are young adults, content from brands should appear genuine. Uploading formal video content on Snapchat will not have as much value on this platform as on Facebook, for example. When sharing videos, it’s best to put them in vertical format rather than horizontal as Snapchat says .

Business Insider shared an a few years back that had some great data about college students using Snapchat. 45% of students said they’d open a snap from a brand they didn’t know, while 73% said they’d open a snap from a brand they do know. Of those that would be willing to open snaps from a brand, 67% said the things they’d want most is some sort of discount or promotion, while 58% said they’d be most likely to purchase a product or service if they received a coupon. With these numbers in mind, having some sort of offer or discount in your video could provide better results.

免费成人在线视频Understanding the reach and demographics of each social media platform, as well as how video is consumed on them, is key to building or updating your video content strategy. Most businesses won’t find value in being on every platform, so it’s important to understand your audience and where to find them so you can best focus your efforts.